by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 8, 2019 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros, Writing
Today’s news cycle is unlike anything I’ve seen before. It seems like it never stops. While there has always been news, over the last several years I have heard frequently from reporters and producers at major shows that this news cycle is more chaotic than anything...
by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 1, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you’ve ever done an author event and come up short on sales, you’re not alone. And that’s because authors often commit to these events without taking time to consider what makes them successful. If you do them right, author events can really pay off. But how? As...
by Penny Sansevieri, Author Marketing Experts, Inc. | Feb 12, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media, Tips from the Pros
Does your website work as a book marketing tool? I pose this question at writer’s conferences quite often, and you’d be surprised how few people answer yes. The truth is, a lot of authors just don’t know if their website actually moves the sales needle. There are...
by Scott Lorenz, Westwind Communications | Jan 9, 2019 | Articles, Literary Agents, Marketing, Pre-Publication, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and...
by Caroline O'Connell & Joe Wehinger | Mar 22, 2018 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros
Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to...
by Heidi K. Rojek | Mar 21, 2017 | Tips from the Pros
We asked more than 2,000 professional publicists what is the most important thing that each indie author should do when self-publishing a book. We were blown away with more than 100 responses, so we’re issuing a series of tips articles. This is our second...
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