by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 8, 2019 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros, Writing
Today’s news cycle is unlike anything I’ve seen before. It seems like it never stops. While there has always been news, over the last several years I have heard frequently from reporters and producers at major shows that this news cycle is more chaotic than anything...
by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 1, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you’ve ever done an author event and come up short on sales, you’re not alone. And that’s because authors often commit to these events without taking time to consider what makes them successful. If you do them right, author events can really pay off. But how? As...
by Penny Sansevieri, Author Marketing Experts, Inc. | Feb 12, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media, Tips from the Pros
Does your website work as a book marketing tool? I pose this question at writer’s conferences quite often, and you’d be surprised how few people answer yes. The truth is, a lot of authors just don’t know if their website actually moves the sales needle. There are...
by Scott Lorenz, Westwind Communications | Jan 9, 2019 | Articles, Literary Agents, Marketing, Pre-Publication, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and...
by Penny Sansevieri, Author Marketing Experts, Inc. | Jan 7, 2019 | Articles, Marketing, Pre-Publication, Setting Up For Sales, Social Media
So you’ve decided to write a non-fiction book? Congratulations! Non-fiction books are an excellent method for establishing or raising your platform, developing an email list, expanding your business or advertising your services, and booking author appearances like...
by Caroline O'Connell & Joe Wehinger | Sep 18, 2018 | Articles, Marketing, Setting Up For Sales
After you’ve created a beautiful new website, we want to make sure people will find it. And here’s how. This article covers using PINGS, encouraging other websites to link to your site, and taking advantage of Google Services. Each day, Google’s search...
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