by Joanne McCall | Feb 22, 2021 | Articles, Marketing, Public Relations/Services
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by Brian Feinblum, Media Connect | Jun 26, 2019 | Articles, Literary Agents, Marketing, Public Relations/Services, Setting Up For Sales, Tips from the Pros
After three decades of promoting over a thousand authors to the media, I have found these are the strategies that work for authors marketing themselves: 1. Contact a ton of people in hopes that at least a small number will respond favorably. 2. Target a...
by Andrea Burnett | Jul 19, 2018 | Articles, Marketing, Public Relations/Services
Not everyone knows what a book publicist does. As you can imagine, most of our days are filled with pitching our clients to the media, but we also have to go on book tours with our authors. So, what would a book publicist need when out on the road with an author? Look...
by Brian Feinblum, Media Connect | May 3, 2018 | Articles, Public Relations/Services, Setting Up For Sales
I am fed up with hearing how some authors, publishers, distributors, and literary agents operate under wrongful assumptions — or, worse — feed the ignorance of others by spewing bad advice. Let’s try to clear up the myths, misconceptions, or downright lies that fill...
by Andrea Burnett | Apr 25, 2018 | Articles, Public Relations/Services, Setting Up For Sales
You’ve heard the old saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same goes for books. There are more than 300,000 (new titles and editions) books published each year. So, if you aren’t telling anyone about your...
by Maryglenn McCombs | Apr 18, 2018 | Articles, Public Relations/Services
PR – what it is (and what it isn’t)? What publicists do has mystified many an author and publisher. That’s entirely understandable. In hopes of shedding some light on the topic of book PR, I’ve decided to focus this article on (1) the one thing I wish every author or...
