by Andrea Burnett | Apr 25, 2018 | Public Relations/Services, Resources, Setting Up For Sales
You’ve heard the old saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same goes for books. There are more than 300,000 (new titles and editions) books published each year. So, if you aren’t telling anyone about your...
by Maryglenn McCombs | Apr 18, 2018 | Public Relations/Services, Resources
PR – what it is (and what it isn’t)? What publicists do has mystified many an author and publisher. That’s entirely understandable. In hopes of shedding some light on the topic of book PR, I’ve decided to focus this article on (1) the one thing I wish every author or...
by Mari Selby, Selby ink | Mar 28, 2018 | Public Relations/Services, Resources
“Money can’t buy love, but it can buy us time to write, and that’s pretty close to love.” Mari Selby In addition to buying you time, money can buy you recognition in advance of publishing through contests and crowdfunding, as well as the funds needed for marketing...
by Joanne McCall | Mar 26, 2018 | Marketing, Public Relations/Services, Resources
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by Maryglenn McCombs | Feb 8, 2018 | Marketing, Public Relations/Services, Resources
If there is one downside to working with a publicist, it’s easily this: cost. Book promotion can be time-consuming, and there is value in a publicist’s time and expertise. If you don’t have the budget to hire a publicist and decide to do your own book promotion, start...
by Heidi K. Rojek | Jan 10, 2018 | Marketing, Public Relations/Services, Resources, Setting Up For Sales
By Ross Rojek Recently, an author we’re working with wanted to know how we could help him sell more books, but didn’t want to do anything with social media. “Facebook doesn’t sell books, Amazon does!” was his statement. This brings up a whole host of issues that I...
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