by Heidi K. Rojek | Apr 12, 2018 | Marketing
As any author knows, getting attention from the ever-declining professional book outlets is harder every year. Each year, more newspapers shrink or cancel their book section, fire or retire their book editor and add those responsibilities to the entertainment editor’s...
by Penny Sansevieri, Author Marketing Experts, Inc. | Apr 4, 2018 | Marketing, Resources, Setting Up For Sales
Amazon is back in the news again for pulling reviews. If you’ve noticed this yourself, then you’re not alone. Not by a long shot. And because so many of us rely on Amazon reviews to sell books, it’s hitting authors right where it counts. And it’s hitting hard. There’s...
by Joanne McCall | Mar 26, 2018 | Marketing, Public Relations/Services, Resources
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by Caroline O'Connell & Joe Wehinger | Mar 22, 2018 | Marketing, Resources, Setting Up For Sales, Social Media, Tips from the Pros
Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to...
by Karma Bennett | Mar 14, 2018 | Marketing, Resources, Social Media
Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than “Recent Posts.” What is...
by Scott Lorenz, Westwind Communications | Feb 21, 2018 | Marketing, Resources
PR stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones. One recent PR stunt of note paid huge dividends when Elon Musk sent a TESLA into outer space. The car had an astronaut...
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