by Joanne McCall | Feb 22, 2021 | Articles, Marketing, Public Relations/Services
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by JoAnne Franklin | Jul 8, 2019 | Articles, Book Reviews, Marketing, Self-Publishing, Setting Up For Sales, Writing
Yesterday, someone asked me to autograph my latest book. I refused because I had given them the book to review. I’m seeking reviews because reviews have now trumped rumor as the preferred way to sell novels. In other words, I’m not hiding the fact that I wrote a...
by Brian Feinblum, Media Connect | Jun 26, 2019 | Articles, Literary Agents, Marketing, Public Relations/Services, Setting Up For Sales, Tips from the Pros
After three decades of promoting over a thousand authors to the media, I have found these are the strategies that work for authors marketing themselves: 1. Contact a ton of people in hopes that at least a small number will respond favorably. 2. Target a...
by abigail | Jun 3, 2019 | Articles, Marketing, Pre-Publication, Setting Up For Sales, Social Media, Tips from the Pros
Part of my job as a book publicist is advising authors on how to use social media. But social media is a field that’s more an art than a science—so I decided to start an interview series where I ask authors skilled in social media about their approaches....
by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 8, 2019 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros, Writing
Today’s news cycle is unlike anything I’ve seen before. It seems like it never stops. While there has always been news, over the last several years I have heard frequently from reporters and producers at major shows that this news cycle is more chaotic than anything...
by Penny Sansevieri, Author Marketing Experts, Inc. | Mar 1, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you’ve ever done an author event and come up short on sales, you’re not alone. And that’s because authors often commit to these events without taking time to consider what makes them successful. If you do them right, author events can really pay off. But how? As...
