by Andrea Burnett | Jul 19, 2018 | Articles, Marketing, Public Relations/Services
Not everyone knows what a book publicist does. As you can imagine, most of our days are filled with pitching our clients to the media, but we also have to go on book tours with our authors. So, what would a book publicist need when out on the road with an author? Look...
by Penny Sansevieri, Author Marketing Experts, Inc. | Jul 11, 2018 | Articles, Marketing
I love goals. I love them so much I actually have a goal book, like a journal, where I keep all of my goals. Penning your goals (instead of just saying or thinking them) conjures them into reality and are as permanent as any word printed on a page. Written goals hold...
by Caroline O'Connell & Joe Wehinger | Jun 14, 2018 | Articles, Marketing, Setting Up For Sales
Every author knows that a picture is worth a thousand words. A 90-second to three-minute video can reach thousands of people in your targeted audience per week and many more in the months to follow. Equally importantly, that same video can be found by traditional...
by Savannah Harrelson, BookSparks | May 23, 2018 | Articles, Marketing, Pre-Publication
As a first-time, indie, or even veteran author, the task of requesting and securing blurbs can be a daunting one. Putting your book baby out there for other authors to see takes immense courage and confidence in your work. That being said, it’s no doubt that blurbs...
by Karma Bennett | May 10, 2018 | Articles, Marketing, Social Media
12 Ways to Market Your Book (Despite the Facebook Apocalypse) You may have noticed that your posts on Facebook aren’t getting as much traction as they used to—epecially the important posts promoting your book. Yikes. It’s what marketing pros are calling “Facebook...
by Heidi K. Rojek | Apr 12, 2018 | Marketing
As any author knows, getting attention from the ever-declining professional book outlets is harder every year. Each year, more newspapers shrink or cancel their book section, fire or retire their book editor and add those responsibilities to the entertainment editor’s...
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