by Maryglenn McCombs | Apr 18, 2018 | Public Relations/Services, Resources
PR – what it is (and what it isn’t)? What publicists do has mystified many an author and publisher. That’s entirely understandable. In hopes of shedding some light on the topic of book PR, I’ve decided to focus this article on (1) the one thing I wish every author or...
by Heidi K. Rojek | Apr 12, 2018 | Marketing
As any author knows, getting attention from the ever-declining professional book outlets is harder every year. Each year, more newspapers shrink or cancel their book section, fire or retire their book editor and add those responsibilities to the entertainment editor’s...
by Penny Sansevieri, Author Marketing Experts, Inc. | Apr 4, 2018 | Marketing, Resources, Setting Up For Sales
Amazon is back in the news again for pulling reviews. If you’ve noticed this yourself, then you’re not alone. Not by a long shot. And because so many of us rely on Amazon reviews to sell books, it’s hitting authors right where it counts. And it’s hitting hard. There’s...
by Mari Selby, Selby ink | Mar 28, 2018 | Public Relations/Services, Resources
“Money can’t buy love, but it can buy us time to write, and that’s pretty close to love.” Mari Selby In addition to buying you time, money can buy you recognition in advance of publishing through contests and crowdfunding, as well as the funds needed for marketing...
by Joanne McCall | Mar 26, 2018 | Marketing, Public Relations/Services, Resources
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by Caroline O'Connell & Joe Wehinger | Mar 22, 2018 | Marketing, Resources, Setting Up For Sales, Social Media, Tips from the Pros
Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to...
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