When it comes to promoting your self-published book, few opportunities are as valuable as getting it onto library shelves. Libraries serve as community hubs, offering authors a chance to reach diverse audiences and establish long-term visibility. Whether you’re a new author or a seasoned indie publisher, library outreach can play a pivotal role in your book marketing strategy. In this article, we’ll explore how to approach libraries, the significance of professional reviews, and how to integrate this strategy with your broader outreach efforts, including press releases and bookstore outreach.
Why Library Outreach Matters for Authors
Libraries are trusted institutions in their communities, often serving as the first point of contact between readers and new authors. By getting your book into libraries, you gain:
- Access to a Broad Audience: Libraries cater to diverse demographics, including avid readers, researchers, and students. A single library book can reach dozens, if not hundreds, of readers.
- Credibility and Prestige: Being included in a library’s catalog lends credibility to your work, signaling to readers and other institutions that your book is worth their attention.
- Potential Sales Opportunities: Many libraries also purchase multiple copies of popular books and recommend titles to other library systems.
Understanding the Librarian’s Perspective
Before diving into outreach, it’s crucial to understand how librarians select books for their shelves. Factors they consider include:
- Patron Demand: If library users request your book, it increases the chances of it being added to the collection.
- Quality of Content: Librarians look for books with engaging content, professional presentation, and reliable editing.
- Reviews from Reputable Sources: Professional reviews from outlets like Kirkus Reviews, Library Journal, or City Book Review hold significant weight.
- Local or Niche Appeal: Books that resonate with a library’s specific community or cater to a niche interest are more likely to be added.
As an author, your job is to align your book’s presentation and pitch with these criteria.
Step-by-Step Guide to Library Outreach for Authors
1. Polish Your Book
Before approaching libraries, ensure that your book meets professional standards in editing, formatting, and design. A polished book demonstrates respect for librarians’ time and enhances your credibility.
- Editing: Hire a professional editor to refine your manuscript.
- Formatting: Use library-friendly formats, such as print copies with a durable binding and eBook files compatible with library lending systems (e.g., OverDrive).
- Cover Design: A professional cover can make your book stand out.
2. Secure Professional Reviews
As mentioned, reviews from established sources are key to convincing librarians to carry your book. While self-published authors might not always have access to major publications, there are reputable options specifically for indie authors:
These reviews can be featured in your pitch materials, increasing your book’s appeal.
3. Develop a Compelling Press Kit
A well-organized press kit is an invaluable tool for library outreach. Include the following:
- Book Synopsis: A concise and compelling summary.
- Author Bio: Highlight your expertise and connection to the book’s subject.
- Professional Reviews: Include excerpts or links to full reviews.
- ISBN and Formats: Clearly list your book’s ISBN and available formats (print, eBook, audiobook).
- Awards and Endorsements: Mention any accolades your book has received.
Referencing our earlier article on “The Importance of Press Releases in Book Marketing,” consider crafting a library-specific press release. Highlight why your book would be a valuable addition to their collection.
4. Pitching to Libraries
Now that your materials are ready, it’s time to connect with libraries. Here’s how:
Local Libraries
Start with libraries in your region. Personal connections and local ties often make librarians more receptive.
- Attend Events: Participate in local library events, such as book clubs or author talks, to build relationships with staff and patrons.
- Community Connections: Emphasize how your book serves the local community. For example, if your book is set in your town or tackles relevant issues, highlight this in your pitch.
Library Systems and Consortia
Libraries often belong to larger systems, like state or regional consortia, which centralize acquisitions. Research these networks and their submission guidelines.
- Example: If your book aligns with the mission of the American Library Association (ALA) or a regional equivalent, mention it in your pitch.
E-Libraries
Digital lending platforms like OverDrive and Hoopla have expanded library access to eBooks and audiobooks. Partnering with these platforms can extend your reach exponentially.
- Pro Tip: Ensure your eBook is properly formatted and submitted to these platforms via distributors like Draft2Digital or IngramSpark.
5. Host Events at Libraries
Many libraries host events to engage their communities. By offering to host a book reading, workshop, or panel discussion, you can increase interest in your book and foster relationships with librarians.
- Example: A children’s author could host a storytime event, while a nonfiction author might organize a workshop related to their book’s topic.
These events not only promote your book but also help build your reputation as an approachable and engaged author.
6. Leverage Your Audience
Encourage your existing readers to request your book at their local libraries. Most libraries have formal processes for patron recommendations, and a surge in requests can prompt librarians to add your book to their collection.
Integrating Library Outreach with Other Strategies
Tie-In with Bookstore Outreach
As discussed in our previous post on “Reaching Out to Bookstores as a Self-Published Author,“ the strategies for approaching libraries and bookstores often overlap. For example:
- Both require polished books and professional pitches.
- Relationships matter: A local bookstore may recommend your book to nearby libraries.
- Hosting joint events (e.g., a book signing at a bookstore followed by a library talk) can amplify your reach.
- Email outreach to Librarians
Amplify Efforts with Press Releases
Using press releases to announce library placements or events can generate buzz and signal credibility. Include this information in your broader marketing campaigns to attract more attention from both readers and librarians. Buy a Press Release HERE
Measuring Success and Staying Persistent
Library outreach is a long-term strategy, so patience is key. Metrics to track include:
- Number of Libraries Carrying Your Book: Use tools like WorldCat to check how many libraries have added your title.
- Reader Engagement: Monitor reviews, checkouts, or inquiries stemming from library placements.
- Event Attendance: Gauge community interest by tracking event participation.
Even if initial efforts don’t yield immediate results, persistence and a professional approach can open doors over time.
Final Thoughts
Library outreach for authors is a highly rewarding but often underutilized strategy. By understanding librarians’ needs, investing in professional reviews, and integrating library outreach into your broader marketing efforts, you can expand your book’s reach and build a lasting presence in the literary world.
If you’re ready to take your library outreach to the next level, start small with local libraries and scale up as you gain momentum. Remember, the library shelves you secure today can lead to lifelong readers tomorrow.
For more tips on promoting your book, check out our related articles on press releases and bookstore outreach and library outreach and stay tuned for next week’s discussion on building your author brand!