by Karma Bennett | Oct 1, 2018 | Articles, Marketing, Social Media
I’m here today to go against that which your mother, pastor, and crossing guard advised. These wise people kept you safe with the adage: never talk to strangers. If, like me, you’re old enough to remember life before the Internet, never talk to strangers wasn’t just...
by Caroline O'Connell & Joe Wehinger | Sep 13, 2018 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media
For those Do-It-Yourself types, there is no reason why you can’t create an author website that ‘looks like a million bucks’ (while costing less than $100 to set up). Today’s templates and graphic features for hosted websites can compete with sites created by...
by Karma Bennett | May 10, 2018 | Articles, Marketing, Social Media
12 Ways to Market Your Book (Despite the Facebook Apocalypse) You may have noticed that your posts on Facebook aren’t getting as much traction as they used to—epecially the important posts promoting your book. Yikes. It’s what marketing pros are calling “Facebook...
by Caroline O'Connell & Joe Wehinger | Mar 22, 2018 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros
Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to...
by Karma Bennett | Mar 14, 2018 | Articles, Marketing, Social Media
Most people who use Facebook use the News Feed to explore the site. But, by default, those posts are not chronological; the algorithm decides what users should see. That’s why your Facebook News Feed nowadays says “Most Popular,” rather than “Recent Posts.” What is...
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