by Penny Sansevieri, Author Marketing Experts, Inc. | Feb 12, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media, Tips from the Pros
Does your website work as a book marketing tool? I pose this question at writer’s conferences quite often, and you’d be surprised how few people answer yes. The truth is, a lot of authors just don’t know if their website actually moves the sales needle. There are...
by Penny Sansevieri, Author Marketing Experts, Inc. | Jan 7, 2019 | Articles, Marketing, Pre-Publication, Setting Up For Sales, Social Media
So you’ve decided to write a non-fiction book? Congratulations! Non-fiction books are an excellent method for establishing or raising your platform, developing an email list, expanding your business or advertising your services, and booking author appearances like...
by Karma Bennett | Oct 1, 2018 | Articles, Marketing, Social Media
I’m here today to go against that which your mother, pastor, and crossing guard advised. These wise people kept you safe with the adage: never talk to strangers. If, like me, you’re old enough to remember life before the Internet, never talk to strangers wasn’t just...
by Caroline O'Connell & Joe Wehinger | Sep 13, 2018 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media
For those Do-It-Yourself types, there is no reason why you can’t create an author website that ‘looks like a million bucks’ (while costing less than $100 to set up). Today’s templates and graphic features for hosted websites can compete with sites created by...
by Karma Bennett | May 10, 2018 | Articles, Marketing, Social Media
12 Ways to Market Your Book (Despite the Facebook Apocalypse) You may have noticed that your posts on Facebook aren’t getting as much traction as they used to—epecially the important posts promoting your book. Yikes. It’s what marketing pros are calling “Facebook...
by Caroline O'Connell & Joe Wehinger | Mar 22, 2018 | Articles, Marketing, Setting Up For Sales, Social Media, Tips from the Pros
Facebook offers authors a simple, yet multi-faceted, platform to reach a worldwide audience and sell their books. We’ve come a long way from the days of being dependent on a publisher for distribution and sales. Thank goodness. It is now incumbent on authors to...
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