by Joanne McCall | Mar 26, 2018 | Articles, Marketing, Public Relations/Services
To say our world is changing quickly is cliché. In fact, quick change is the new norm, so we must be willing to learn new things and change quickly, too. Never has this been more true when it comes to book publicity and visibility. If you have a book, before you reach...
by Maryglenn McCombs | Feb 8, 2018 | Articles, Marketing, Public Relations/Services
If there is one downside to working with a publicist, it’s easily this: cost. Book promotion can be time-consuming, and there is value in a publicist’s time and expertise. If you don’t have the budget to hire a publicist and decide to do your own book promotion, start...
by Heidi K. Rojek | Jan 10, 2018 | Articles, Marketing, Public Relations/Services, Setting Up For Sales
By Ross Rojek Recently, an author we’re working with wanted to know how we could help him sell more books, but didn’t want to do anything with social media. “Facebook doesn’t sell books, Amazon does!” was his statement. This brings up a whole host of issues that I...
by Mari Selby, Selby ink | Dec 13, 2017 | Articles, Marketing, Public Relations/Services
For more than 20 years I have watched authors blindly stumble from manuscript to published book and then wonder why they aren’t making sales. When they mention low sales, I ask them, “Does anyone besides your friends and family know about the book?” I wrote this...
by BookSparks | Dec 6, 2017 | Articles, Marketing, Public Relations/Services
Your new book will publish in 2018. You’re excited that your dream is becoming a reality. Now is the time to spread the word about your upcoming release. While you’re surrounded by supportive friends and family who are already telling everyone they know about your...
by Maryglenn McCombs | Oct 24, 2017 | Articles, Public Relations/Services
For many authors, the concept of book publicity is completely mystifying. What does a book publicist do? Why would I even need one? Do I need one? How does this work? I’ve worked as a book publicist for more than 20 years, so I’ve encountered my share of...
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