by Caroline O'Connell & Joe Wehinger | Sep 13, 2018 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media
For those Do-It-Yourself types, there is no reason why you can’t create an author website that ‘looks like a million bucks’ (while costing less than $100 to set up). Today’s templates and graphic features for hosted websites can compete with sites created by...
by Mari Selby, Selby ink | Sep 5, 2018 | Articles, Marketing
As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is the what I am called to share. Whether you have been...
by Penny Sansevieri, Author Marketing Experts, Inc. | Aug 23, 2018 | Articles, Marketing
If you’re exploring different avenues to gain additional exposure for your book this holiday season, then gift guides are an excellent way to do this. I’ve seen a bump in sales and exposure from books that we pitched to gift guides. And you can see great success from...
by Scott Lorenz, Westwind Communications | Aug 8, 2018 | Articles, Marketing
Movies, like books, sometimes have humble beginnings. Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins. THE ELEPHANT MAN, portrayed by the late John...
by Brian Feinblum, Media Connect | Jul 26, 2018 | Articles, Marketing, Self-Publishing
If you want to know how to go about getting a lot of book sales, all you need to do is write a really good book that’s better than others in your genre on a topic that’s not overdone or obscure that is published properly, distributed well, and promoted endlessly....
by Andrea Burnett | Jul 19, 2018 | Articles, Marketing, Public Relations/Services
Not everyone knows what a book publicist does. As you can imagine, most of our days are filled with pitching our clients to the media, but we also have to go on book tours with our authors. So, what would a book publicist need when out on the road with an author? Look...
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