by Penny Sansevieri, Author Marketing Experts, Inc. | Feb 12, 2019 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media, Tips from the Pros
Does your website work as a book marketing tool? I pose this question at writer’s conferences quite often, and you’d be surprised how few people answer yes. The truth is, a lot of authors just don’t know if their website actually moves the sales needle. There are...
by Scott Lorenz, Westwind Communications | Jan 9, 2019 | Articles, Literary Agents, Marketing, Pre-Publication, Self-Publishing, Setting Up For Sales, Tips from the Pros
If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and...
by Penny Sansevieri, Author Marketing Experts, Inc. | Jan 7, 2019 | Articles, Marketing, Pre-Publication, Setting Up For Sales, Social Media
So you’ve decided to write a non-fiction book? Congratulations! Non-fiction books are an excellent method for establishing or raising your platform, developing an email list, expanding your business or advertising your services, and booking author appearances like...
by Marika Flatt, PR By the Book | Dec 4, 2018 | Articles, Self-Publishing
If you haven’t heard, Digital Book World moved from NYC to Nashville in October 2018, and we were there to hear all about the latest digitization of our industry. The new frontiers being explored within the literal “digital book world” are vast and exciting, as long...
by Karma Bennett | Oct 1, 2018 | Articles, Marketing, Social Media
I’m here today to go against that which your mother, pastor, and crossing guard advised. These wise people kept you safe with the adage: never talk to strangers. If, like me, you’re old enough to remember life before the Internet, never talk to strangers wasn’t just...
by Caroline O'Connell & Joe Wehinger | Sep 18, 2018 | Articles, Marketing, Setting Up For Sales
After you’ve created a beautiful new website, we want to make sure people will find it. And here’s how. This article covers using PINGS, encouraging other websites to link to your site, and taking advantage of Google Services. Each day, Google’s search...
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