by Karma Bennett | Oct 1, 2018 | Articles, Marketing, Social Media
I’m here today to go against that which your mother, pastor, and crossing guard advised. These wise people kept you safe with the adage: never talk to strangers. If, like me, you’re old enough to remember life before the Internet, never talk to strangers wasn’t just...
by Caroline O'Connell & Joe Wehinger | Sep 18, 2018 | Articles, Marketing, Setting Up For Sales
After you’ve created a beautiful new website, we want to make sure people will find it. And here’s how. This article covers using PINGS, encouraging other websites to link to your site, and taking advantage of Google Services. Each day, Google’s search...
by Caroline O'Connell & Joe Wehinger | Sep 13, 2018 | Articles, Marketing, Self-Publishing, Setting Up For Sales, Social Media
For those Do-It-Yourself types, there is no reason why you can’t create an author website that ‘looks like a million bucks’ (while costing less than $100 to set up). Today’s templates and graphic features for hosted websites can compete with sites created by...
by Mari Selby, Selby ink | Sep 5, 2018 | Articles, Marketing
As a publicist, whenever I write a column, I am always looking for the sexiest way to present my material, because people catch fire with enthusiasm and sexiness. But sometimes the plain vanilla—back to basics—is the what I am called to share. Whether you have been...
by Penny Sansevieri, Author Marketing Experts, Inc. | Aug 23, 2018 | Articles, Marketing
If you’re exploring different avenues to gain additional exposure for your book this holiday season, then gift guides are an excellent way to do this. I’ve seen a bump in sales and exposure from books that we pitched to gift guides. And you can see great success from...
by Scott Lorenz, Westwind Communications | Aug 8, 2018 | Articles, Marketing
Movies, like books, sometimes have humble beginnings. Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins. THE ELEPHANT MAN, portrayed by the late John...
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