by JoAnne Franklin | Jul 8, 2019 | Articles, Book Reviews, Marketing, Self-Publishing, Setting Up For Sales, Writing
Yesterday, someone asked me to autograph my latest book. I refused because I had given them the book to review. I’m seeking reviews because reviews have now trumped rumor as the preferred way to sell novels. In other words, I’m not hiding the fact that I wrote a...
by Scott Lorenz, Westwind Communications | May 31, 2018 | Articles, Book Reviews
Having read a few thousand book reviews and written a few dozen, I have a pretty good idea about how to write a book review that is helpful to potential readers and buyers of a book. Authors have a difficult time getting people to write a review because their fan base...
by Brian Feinblum, Media Connect | Jan 3, 2018 | Articles, Book Reviews, Marketing, Pre-Publication, Setting Up For Sales
I recently met a potential author who seemingly has a lot going for him – great credentials, a timely subject, something useful to offer, and connections to A-list stars. He asked me what I thought authors need to do to be successful, and thought it seems like he...
by David Wogahn | Author Imprints | Nov 29, 2017 | Articles, Book Reviews
Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In fact, there are...
by Maryglenn McCombs | Aug 31, 2017 | Articles, Book Reviews
It’s a question that has baffled many an author—and publicist: what causes a book reviewer to pick a book for review? Rather than speculate, I decided to go straight to the source and called upon Jacqueline Cutler, longtime reviewer for the Star-Ledger in New...
by Heidi K. Rojek | Apr 5, 2017 | Book Reviews
By Maryglenn McCombs One of the most rewarding parts of my job as a book publicist is delivering that first review of a new book to an author, and in some cases, the first ever review to a new author—especially when said first review is a good one. Getting that first...
