by Brian Feinblum, Media Connect | Jan 3, 2018 | Book Reviews, Marketing, Pre-Publication, Resources, Setting Up For Sales
I recently met a potential author who seemingly has a lot going for him – great credentials, a timely subject, something useful to offer, and connections to A-list stars. He asked me what I thought authors need to do to be successful, and thought it seems like he...
by David Wogahn | Author Imprints | Nov 29, 2017 | Book Reviews, Resources
Yes it’s painful, but the general rule for reacting to a negative review is: Don’t respond. Yet if you must, tread lightly. Let’s face it, online reviews have become one of the most effective marketing tools an author has to promote their books. In fact, there are...
by Maryglenn McCombs | Aug 31, 2017 | Book Reviews, Resources
It’s a question that has baffled many an author—and publicist: what causes a book reviewer to pick a book for review? Rather than speculate, I decided to go straight to the source and called upon Jacqueline Cutler, longtime reviewer for the Star-Ledger in New...
by Heidi K. Rojek | Apr 5, 2017 | Book Reviews
By Maryglenn McCombs One of the most rewarding parts of my job as a book publicist is delivering that first review of a new book to an author, and in some cases, the first ever review to a new author—especially when said first review is a good one. Getting that first...
by Heidi K. Rojek | Mar 15, 2017 | Book Reviews
By Bethany Brown As we all know—authors, publishers, marketing professionals and book coaches—reviews matter. Any time you can get your book reviewed; participate in an online interview, podcast or webinar; write a guest post or article or even provide an excerpt on...
by Heidi K. Rojek | Mar 1, 2017 | Book Reviews
By Bethany Brown While there are many different components to a book launch, reaching out to book bloggers is a key piece of any book marketing or publicity plan. Reviews on book blogs, book mentions, author interviews, and guest articles are vital to increase...
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