In past City Book Review articles, you’ve got an insider’s glimpse into the vast ways of marketing and promoting your book. Advice and tips from publishing professionals are invaluable, but equally so are the pearls of wisdom from fellow published authors out in the trenches with you. Fifteen authors published by the award-winning She Writes Press came together to offer their tried-and-true tips for new writers tackling PR and marketing on their own.

From capitalizing on your network of friends and family to carrying books in your purse everywhere you go, these She Writes Press authors admit that the road after publication is full of bumps—but a heck of a lot of fun along the way!

Ginger McKnight-Chavers
Author of In the Heart of Texas: A Novel

The impression of success and enthusiasm seems to breed success and enthusiasm. I use every successful thing that my PR experts helped make possible—the good reviews and press—to continue to open doors. I also constantly and enthusiastically include my existing friends and new-found readers on my journey with this book by chronicling every joyful moment. Whether an event draws two or a hundred people, I capture something great from the experience and share it. I get constant feedback when I run into people about how ‘well” and “successful’ my book is doing, and in turn, they comment to others about it in this way, which has helped me build a readership and author brand.”

Donna Stoneham
Author of The Thriver’s Edge: Seven Keys to Transform the Way You Live, Love, and Lead

I’ve done three things that have helped with continued sales. First, I’ve written articles and done PR blasts twice a year through an aggregator on the theme of “thriving” through a publicist. Second, I’ve been sending out ‘Tips to Thrive’ every other Monday to my list of subscribers, which has continued to drive interest in my book. Third, I did a BookBub campaign nine months post-pub that was very successful.”

Michelle Cox
Author of A Ring of Truth and A Girl Like You of The Henrietta and Inspector Howard series

Consistently blogging and looking for new venues to post my work, such as Niume.com, as well as using Buffer to schedule 8-10 tweets per day has drastically increased my Twitter following!”

Laurie Buchanan
Author of Note to Self: A Seven-Step Path to Gratitude and Growth

I am running an ongoing Facebook ad with branded memes, and it’s working well! I blog once a week on Tuesdays with Laurie and change out the Note to Self header regularly.  This, too, generates sales. And I say YES to speaking engagements. I have one coming up that’s a paid gig and they’ve additionally promised to purchase ten copies of my book above and beyond any books the audience purchases. I also leave a trail of gorgeous Note to Self bookmarks wherever I go: bookstores, libraries, those little take-one-leave-one Little Free Libraries, in airport bookstores, in books on cruise ship libraries. And my globe-trotting sister leaves them for me, too. I don’t know how many books have actually sold using this practice, but lots of people around the world are getting really nice bookmarks and Note to Self is enjoying visibility.”

Romalyn Tilghman
Author of To the Stars Through Difficulties: A Novel

Because my book has a strong theme of libraries, I’ve been hitting them hard with hand-addressed envelopes, postcards, personal posts via email and Facebook, and lining up speaking dates.”

Rita Sever
Author of Supervision Matters: 100 Bite-Sized Ideas to Transform You and Your Team

A colleague organized an event to celebrate my book that focused on a conversation about “racial, gender and other identity dynamics that effect supervision. The combination of a specific pertinent topic, a conversation, and my book as a tool created a dynamic event that also sold books. I also have done webinars that drew two hundred people, trainings and speak engagements at conferences.”

Monica Starkman
Author of The End of Miracles: A Novel

Try and find bookstores wherever you may be visiting, and select those that have good advertising in an important local newspaper and good write-ups/images of authors and books on their websites. The sales then are larger than the number of people who actually come to the event at the store. Example: I did a bookstore event in Sarasota, Florida. While about ten books were sold at event, forty were sold altogether that week, according to Bookscan. And checking on the Bookscan geography chart, almost all of them were in Florida.”

Risa Nye
Author of There Was a Fire Here: A Memoir

At last year’s Bay Area Book Festival, I had my book displayed at the Saint Mary’s College MFA booth and the She Writes Press booth, and sold books at both! I’m lucky to have independent bookstores in my neighborhood and check in routinely with them about keeping my book in stock. My local market has a space for local authors’ books, and I contacted the manager about mine. I always got a thrill seeing it on the shelf as I checked out!”

Ginger McKnight-Chavers
Author of In the Heart of Texas: A Novel

I have found success with private book events hosted by friends, who bring in contacts to book clubs and new readers that have spread the word about my book organically. Then I share photos via social media with hashtags that attract attention. I also have effectively reached out to affinity groups—legal organizations, alumni organizations, other groups I belong to—who have included me on panels or have hosted events for me that they publicize widely through their own marketing operations (NYC Bar Association, Georgetown University and Harvard Law School events, high school alumni association, Bedford Stuyvesant Restoration, Dallas African American Museum, etc). Participation on book festival panels—I will appear at the Black Girrrls Book Fair and am returning to the Texas Book Festival in the fall—allows authors to benefit from the marketing efforts of the hosts.”

Ashley Sweeney
Author of Eliza Waite: A Novel

Contacting all of the libraries in my state offering free lectures on history of era and accuracy in historical fiction. Great responses, and chances to sell books at lecture venues.”

Barbara Stark-Nemon
Author of In the Even in Darkness: A Novel

My most successful post-publicity campaign marketing efforts by far have been two BookBub campaigns with coordinated Facebook and Amazon ads. Also keying the timing of ads, talks, and library events to book related holidays and remembrance days. Even in Darkness is two years out (wow!) and I’m still doing library events, podcast interviews, and book groups… Also, can’t say enough about the She Writes Press community and the generosity of other She Writers in sharing opportunities and ideas.”

J.A. Wright
Author of How to Grow an Addict: A Novel

I’ve mostly focused on learning how to use Facebook boosts and adverts to sell my novel. My most recent post, which I’ve boosted twenty days a month since Jan. 1, 2017, has been my most successful and cheapest boost to date (.04 per engagement). It’s just a pic of my book cover with two award badges and not anything like what’s going around as benchmarks for successful FB ads. It hit 10,700 link clicks today (6,679 reactions, 1,117 comments, and 2,304 shares). I’ve spent $1,290 to date. While I’m not making much money, I’m not losing any either, and it’s nice to have my book getting out there and being read and sometimes reviewed (44 Goodreads ratings, 15 Amazon reviews and 5,500 new Facebook likes since Dec. 2016).”

Kate Jessica Raphael
Author of Murder Under the Bridge: A Palestine Mystery and Murder Under the Fig Tree: A Palestine Mystery

By far the thing that has paid off for me the most has been participating in local events, especially multi-author panels and readings. I was lucky enough to be accepted into Litquake, which is a big Bay Area festival, and was on a panel including a number of much better known authors. That resulted in connections, invitations to do more events and friendships (the best thing of all).”

Ginger McKnight-Chavers
Author of In the Heart of Texas: A Novel

I have a great blog, The TexPatch, that I have completely abandoned during my book launch but I plan to use that for more detailed and meaningful communication once I settle down again from my frenetic book activities—to keep fire going while I’m working on book 2.”

Dorit Sasson
Author of Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces

Write another book!”

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