Be sure to check out Part 1 of this article.
It’s your time to shine; it’s time for your TV debut! Participating in a broadcast interview for the first time can be nerve-wracking, which is why it’s crucial to make sure you’re prepared. These 10 tips will help make sure you’re ready to take on the spotlight!
- Do not wear patterns. I repeat, do not wear patterns. Now is not the time to experiment with bold prints and designs. It’s distracting and doesn’t always look the best on screen. Instead, opt for a solid color or neutral tones that complement your complexion.
- Come camera-ready— and, yes, that includes hair and makeup. Most stations will not have a hair/makeup person. Remember that less is more, especially on TV. You don’t want anything that will detract from what you’re saying. Enhance your beautiful features and don’t forget to powder your nose for shine control. Men— we’re talking to you too!
- Beware of showing too much skin. Be conscientious about hemlines and cutouts. Too much skin can be a distraction, and you don’t want your message to get misconstrued.
- Prepare in advance. Ask a friend to help you rehearse. You don’t want there to be an awkward lull in the conversation, so being rehearsed will help keep the conversation going. Have your friend ask questions, too, so you can practice your responses.
- Have at least four talking points in mind before going on air. Remember, you’re on a mission to get your message across to the audience. Know your key points, and be prepared to talk about them. Any interview could be cut short, so be concise.
- Be aware of your body language. It can affect what viewers think about you. For example, crossing your arms can signify that you’re closed off and defensive. It’s safe to say that you should probably avoid doing that, regardless of how comfortable it may be. You want to appear confident and credible. Stand/sit stall, use hand gestures to emphasize a point, and make eye contact with the reporter. When you rehearse, practice body language, too.
- Prep for what the show covers and their demographic. Open up that handy-dandy search engine and do a little research on the station and the reporter. It may be a good idea to look at past interviews too. That way, there will be no surprises, and you’ll know exactly what to expect. It’s also critical to know your audience so you can tailor your talking points.
- Arrive early and bring a book! Punctuality makes a good first impression; arriving fashionably late does not. Getting there with plenty of time to spare gives you wiggle room to scope out the environment and grab a cup of coffee. If you have some extra downtime at the studio, you can crack open your book and de-stress before you’re on screen.
- Promote it on your social media and be sure to tag the station/anchor. Tagging them will allow you to tap into their social media following, along with your own. SCORE! By now, we all know that social media is a very powerful tool, so use it to your advantage. Post and prompt people to tune into the broadcast and share it with their friends/followers.
- Follow up after with a thank you note. Manners never go out of style. Thank the station/reporter for taking the time to interview you— regardless of how it went. It can improve the impression you left and help you stand out. There’s really no downside to it, so what do you have to lose?
Check out Part 1 of this article (10 Tips for How to Land a TV Interview).
MADISON ROWBOTHAM has a life-long passion for storytelling and over four years of experience working in the PR field for a variety of industries, from her days as an intern in the fashion industry, to working with major movie labels in entertainment PR. That passion and experience has blossomed into her dream career working with authors and publishers as a publicist for BookSparks, where she helps our seasoned team execute innovative and results-driven publicity and marketing campaigns for a variety of clients. Madison graduated from the leading Walter Cronkite School of Journalism and Mass Communication at Arizona State University (#1 in Innovation, US News & World Report) where she served as her sorority’s founding Vice President of Public Relations and the president of the Fashion Journalism Club. In her free time, Madison enjoys dancing, writing and —of course— reading.